Events will take place in seven cities on 7/7/07
LOS ANGELES — Snoop Dogg, Pharrell, the Red Hot Chili Peppers, the Black Eyed Peas, Fall Out Boy, Akon, John Legend, Kelly Clarkson, John Mayer, the Foo Fighters, AFI and Sheryl Crow are among the artists scheduled to take part in a series of international concerts organized by former vice president and environmental advocate Al Gore, it was announced on Thursday (February 15) at the California Science Center.
The concerts are aimed at raising public awareness about global warming. The shows, which organizers have said will be bigger than 1985's Live Aid concerts, will take place on July 7 — 7/7/07 — in seven cities: London; Shanghai, China; Sydney, Australia; Johannesburg, South Africa; and cities to be determined in Brazil, Japan and the United States. The events, which will combine film, music and televised material, are expected to reach an audience of more than 2 billion people.
Participating artists also announced on Thursday include Lenny Kravitz, Bon Jovi, Paolo Nutini, Melissa Etheridge, Damien Rice, Corinne Bailey Rae, Duran Duran, Snow Patrol, Enrique Iglesias, Maná, Keane, Korn, Faith Hill, Tim McGraw and Bloc Party; many more will be announced at a later date, as more than 100 artists are expected to perform.
The announcement was made by Cameron Diaz, Gore, Pharrell and concert organizer Kevin Wall (who also organized Live 8 — see "Jay-Z, U2, Madonna, Pink Floyd Deliver Live 8 Highlights") at a press conference. The former vice president appeared as a presenter at the Grammy Awards on Sunday (see "Timberlake Rocks; Blige Weeps; Chicks, Chilis Clean Up At Grammys").
The announcement came just weeks after Gore teamed with British billionaire Richard Branson to announce a $25 million prize for the first person to come up with a way of scrubbing greenhouse gases out of the atmosphere, according to a Reuters report. "Man created the problem and therefore man should solve the problem," Branson told a news conference announcing the Virgin Earth Challenge.
The prize will run for five years initially, with ideas to be assessed by a panel of judges including Branson, Gore and several environmental/climate scientists. The winner is charged with finding a way to remove 1 billion metric tons of carbon gases a year from the atmosphere for 10 years — with $5 million of the prize being paid at the start and the remaining $20 million at the end.

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